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The "What If" series consist of situations some wonder what would happen if these circumstances took place. These questions may be basic or generic at first thought, but if you do your research and think if these events took place, it could have changed the course of life as we know it.
1. What if Jay-Z retired after the Black Album and never returned?
2. What if P. Diddy never continued to do music after The Notorious B.I.G's death?
3. What if Dr Dre never left Death Row?
4. What if Kanye decided to stay with Dame Dash instead of Jay-Z during the Roc-A-Fella split?
5. What if Fat Joe never moved to Miami?
We want to give shine to the producers that are not in the spotlight as much, but have made great contributions to hip hop.
Our first producer spotlight goes to Nottz aka Nottz Raw, who is truly the essence of hip hop production. Nottz is from Norfolk, VA (VA is arguably the home of the best producers) and has produced for some of the greats including Snoop Dogg, Kanye West, The Notorious B.I.G., Scarface and Busta Rhymes.Read more
We were having a discussion the other day and thought about how the game has changed over time. A word that gets tossed around is “wave”. There has been plenty of game-changing waves (also known as movements) and we will discuss a few that were very impactful in hip hop.
**Disclaimer: Please Read The Last Paragraph**Read more
In today’s music industry, it is always great to have more than one skill. Rappers will sing, label owners rap, singers are the marketing and promotion team, etc. But, let’s focus on the producer.
A producer is the most dangerous asset to have on your team. They are the builders of the sound, creators of the soundscape that will help guide an artist to be competitive and reveal talents they may have not known existed. But, what if a producer decides to be the engineer, mixer and an artist? Let’s explain the negatives and positives for this situation.Read more
What are the differences between DJ Mustard, Cardo, Hit Boy, Metro Boomin and DJ Premier, Pete Rock, Buckwild and The Alchemist? Before answering that question, let's discuss the differences between Analog and Digital Producers.Read more